The industry is experiencing rapid change. Creative advertising agencies run the risk of being left behind and trampled in the rush as big global management consultancies and media companies compete aggressively for marketing budgets. We need to remain ambitous and view the current state of play as a brilliant opportunity – because our vision for The Works has always been about building a creative brand and culture for the long term.But to take advantage of the opportunity that lies ahead, we need to be set up better than any competitor. Seeking the backing of a young and ambitious digital transformation company out of Melbourne provides that. It’s more than just future proofing for our people and our culture, it’s leading the way.

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