Globetrotting creative consultant Faris Yakob steps inside The Works Sydney’s van to chat all things customer experience with our head of strategy – Adam Donnelley. Marketing-speak takes a back seat as they jam on the increasing importance of a holistic approach to customers, the rise of the machines, the limitations of social media and the value of creative thinking.Author of “Paid Attention: Innovative Advertising for a Digital World”, Faris is a leading thinker at the intersection of creativity and advertising. He and his wife Rosie are co-founders of a nomadic strategy and innovation consultancy, Genius/Steals.The Works was named Australian CX Agency of the Year at the 2016 AdNews agency awards. To find out what a strategic approach to CX could do for your business, contact The Works’ creative partner Douglas Nicol by phone 0411 114 635 or email douglas@theworkssydney.com