Jim Beam has unveiled its first global campaign featuring Mila Kunis, with the Hollywood actress and Family Guy star set to appear in three ads which will reach more than 100 markets around the world.

The first ad, ‘Questions’, features Kunis walking the viewer through historical moments with references to Prohibition and the Civil War and introduces the tagline ‘Jim Beam, make history’.

The ‘Make History’ campaign, which was filmed in the US and New Zealand, has been created by a consortium of agencies called Future Works, comprising StrawberryFrog in New York, The Works in Sydney and Jung von Matt in Hamburg, Germany.

The Works creative partner Paul Swann said in a statement: “The campaign is a nod to Jim Beam’s heritage and how the bourbon is lovingly crafted as well as challenging consumers to make their own history whether that be special moments with friends and family or individual achievements.

“The collaboration between all three FutureWorks agencies has been exceptional and The Works is delighted to have played a key role in creating the ‘Questions’ spot.”

Australian audiences will have to wait until March to see the ad on their TVs.
It will run across free-to-air and pay TV, with the campaign supported across digital, print and outdoor.

The ads follow on from the bourbon brand releasing videos showing the Hollywood actress learning the ‘Kentucky Chew’, a name given to the technique of how to correctly taste bourbon.

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