Subaru’s all-new BRZ is a pure sports car delivering more power, torque, acceleration, better handling and even more rear-wheel-drive thrills. And to celebrate this incredible new package, Subaru have launched a new integrated campaign via The Works, part of Capgemini.

Launched across online and social platforms and set to Dom Dolla’s “Pump The Brakes”, the catchy and visually vibrant execution illustrates a sense of pure driving joy, brought to life by artist Chris Yee.

The teaser campaign which launched in late 2021, drove unprecedented demand for Subaru’s BRZ and resulted in the model’s first allocation selling out prior to arrival.