‘You want the prototype to fail.’ Andrew Simpson Founder of leading industrial design studio Vert Design, stepped into The Works Sydney van to discuss design thinking in our newest episode of Talking CX. So, what did an actual designer have to say about the buzzword of the century?You should test to fail. With human instincts wanting us to find the positives of prototypes, we often forget that the actual consumer will be less forgiving.Andrew Simpson delves into everything from how empathy should drive design thinking , the importance of play and how you should solve problems that don’t exist.The Works was named Australian CX Agency of the Year at the 2016 AdNews agency awards. To find out what a strategic approach to CX could do for your business, contact The Works’creative partner Douglas Nicol by phone 0411 114 635 or email douglas@theworkssydney.com